|Just a snapshot of the many pins that pop up when you search "mustache."|
To some this facial hair movement is more than just a trend...it's a way of life. Some have even turned it into a business...like Aaron and Jared who founded an awesome company called AJ's Elixirs.
Here's what Aaron had to say when I asked him to tell me a little bit about how AJ's Elixirs got started.
My business partner, Jared, and I have been friends for about a decade. We've both always had entrepreneurial minds and have thrown a variety of business ideas around for several years. I'm a childhood cancer survivor and Make-A-Wish recipient, and Jared is the parent of two autistic children who have had some amazing foundations they've been able to work with. As a result, we have always wanted to incorporate a philanthropic approach to whatever venture we started. Enter the world of beards and mustaches!
I've had some form of facial hair for the last 20 years. My go to for several years was a large horseshoe mustache. From there I played with beards, circle beards, goatees, and back to beards. I've always had an interest in high end men's products, from shaving to skin care, and have been fascinated with the rich history of wet shaving, straight razors, mustaches, and beards. Jared has pretty much been the same, and will cycle through products on the hunt for just the right one. He has always been intrigued with various skin-care products, colognes, and shave lines. I had been making my own mustache wax for several years when Jared brought up the idea of a men's grooming company. At this stage I had worn a Verdi style beard (well groomed beard with a distinct styled mustache) for the majority of 5 years. I eagerly said yes, as it was not only a personal interest and hobby, but we knew the men's segment of personal care products was a rapidly growing industry, and there was a need for eco-friendly, organic, and all-natural products. We also knew through experience that the bearding community did so much good, and generated a lot of support for charitable organizations. It was the perfect fit.
Our base recipes themselves set us apart from others. There's a lot of pride in that for us! We did a lot of research and consulted with industry professionals over the course of hundreds of batches to perfect the end products. We've also been using our own product for several years, so of course, we're biased! As wearers of mustaches and beards for over 20 years, we're a picky about product quality and feel. We didn't want oil that would just sit on the hair, but rather, soak in and hydrate while strengthening. It also had to be light, dry, and non-greasy. Our waxes needed to condition, and hold, without the funky scent or properties of petroleum and lanolin Victorian Era formulas. All of our ingredients are non-synthetic natural, and organic. Everything has been made to stack and blend. The perfect beard cocktail, if you will! Our Pre-Shave Oil is top-shelf, and unexpectedly taking off with women. As a result, we will soon be launching an entire women’s line as well.
Being part of the facial hair community is amazing. It is a large, yet tightly knit group - a brotherhood. Competitors are passionate about competing, and clubs are passionate about raising funds for their favorite charities. We have been able to create vast networks and friendships from across the globe. Competitions are a fun way for everyone to get together, catch up, and let loose with those they have met throughout the years. Being a part of that is special, and it means we get to give back in more ways than just the part of the proceeds from every sale that we donate to our charities. There's things that men just don't typically talk about - quality personal care products, and personal men's health issues being two of them. Men try the products and end up opening up pretty fast. It's amazing how most men truly care about what goes on their skin and hair, yet they just don't want to bring it up or discuss it. In our role we get to be educators and philanthropists, in addition to bringing healthy and effective grooming options to men. Mustaches, beards, clubs, competitions and products all with a cause. That's pretty cool, if you ask us! Plus, it's just flat out fun, and we get to have a blast letting loose with the guys while doing it!
Take a look at some of their awesome products! Also, rumor has it that a lot of female customers who love their Pre-Shave Oil. So, it’s not just for men! It absorbs fast, provides a fantastic shave, and leaves your skin silky-soft! The women who use it swear by it! A few of the ingredients in it are Aloe Vera Oil, Evening Primrose Oil, and extracts of Chamomile, Calendula, Buckthorn, and Mallow. These provide the oil with soothing anti-inflammatory and anti-bacterial properties.
One of the things that sets this business apart is that they regularly donate a portion of their sales to Make-a-Wish and Autism speaks. They have even graciously offered to donate a portion of the sales this month to the Juvenile Arthritis Association. (As most of you know this non-profit is near and dear to my heart since my Monkey has JA. You can read more about our JA journey here.) Not only that but they are offering some amazing incentives for my readers. JAA10 Coupon Code provides 10% Off – Exclusive offer for your subscribers and triggers the donation to your Foundation and Free Shipping on orders over $25.
As you can see, both Aaron and Jared take their facial hair very seriously! They are so serious that they have offered up a $40 gift certificate to one lucky reader! Want to enter for a chance to win?! Just click on the link below!